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Think of Me as Evil?: Opening The Ethical Debates In Advertising

Public Interest Research Centre/WWF-UK., October 2011


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Resource information:
Resource IDwwfevil2011
Resource titleThink of Me as Evil?: Opening The Ethical Debates In Advertising
Author(s)Jon Alexander, Tom Crompton, Guy Shrubsole
Publication/ sourcePublic Interest Research Centre/WWF-UK.
Date publishedOctober 2011
Summary text/ abstractThink of me as Evil? reviews the evidence for the cultural impacts of advertising in more depth. It concludes that the potential impacts of advertising should be of pressing concern to a wide range of third sector organisations – irrespective of whether they are working on poverty, climate change, child deprivation and neglect, abuse of human rights, ecological degradation, physical and mental ill health, or failure to place proper value on non-human life. It is incumbent on the advertising industry to demonstrate that the cultural impacts of advertising are benign. We know that many people within the industry, including several who have contributed to putting this report together, care deeply about the impacts of advertising. We hope that this report will be used by such employees to bolster arguments for precautionary measures, and to press for investment in the research necessary to explore these concerns more deeply.
Library categoriesEconomics, Neo-Luddism, Politics, Simplicity, Technology
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