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Draft Report on the impact of advertising on consumer behaviour

EP Committee on the Internal Market and Consumer Protection, 16/08/2012


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Resource information:
Resource IDjuvin2010
Resource titleDraft Report on the impact of advertising on consumer behaviour
Author(s)Philippe Juvin
Publication/ sourceEP Committee on the Internal Market and Consumer Protection
Date published16/08/2012
Summary text/ abstractAdvertising is a tool that benefits both the internal market (oiling the wheels of economic activity by stimulating competition, competitiveness, innovation and creativity) and consumers (by increasing choice and lowering prices). It is a key economic sector: the EU online advertising market alone is worth more than EUR 14 billion. It must not be idealised, however: advertising can also involve unfair practices, intrude into public spaces (e.g. advertising billboards) and the private arena (e.g. unsolicited e-mails), target vulnerable groups of people (such as children and those in excessive debt), create potential entry barriers to the internal market (where the outlay required is too high) and distort the internal market (by causing consumers to buy goods or services they would not normally have purchased).
Library categoriesDirect Action & Protest, Economics, Hacktivism, Politics, Simplicity
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file iconDraft Report on the impact of advertising on consumer behaviour [164.8 kilobytes]
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