Free Range Library indexes last updated 13:35, 17/04/2018
This form allows you to search the resource IDs and resource titles of the files in the Free Range Library. If a full match to a key cannot be found, a list of partial matches is returned.
EP Committee on the Internal Market and Consumer Protection, 16/08/2012
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|Resource title||Draft Report on the impact of advertising on consumer behaviour|
|Publication/ source||EP Committee on the Internal Market and Consumer Protection|
|Summary text/ abstract||Advertising is a tool that benefits both the internal market (oiling the wheels of economic activity by stimulating competition, competitiveness, innovation and creativity) and consumers (by increasing choice and lowering prices). It is a key economic sector: the EU online advertising market alone is worth more than EUR 14 billion. It must not be idealised, however: advertising can also involve unfair practices, intrude into public spaces (e.g. advertising billboards) and the private arena (e.g. unsolicited e-mails), target vulnerable groups of people (such as children and those in excessive debt), create potential entry barriers to the internal market (where the outlay required is too high) and distort the internal market (by causing consumers to buy goods or services they would not normally have purchased).|
|Library categories||Direct Action & Protest, Economics, Hacktivism, Politics, Simplicity|
Draft Report on the impact of advertising on consumer behaviour [164.8 kilobytes]
This file is not located within the Free Range Activism Website